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DMA Strategic Summit Focuses on C-Level Concerns

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Sep. 21 2004




Mail Stream: A Report on Incoming Direct Mail

Lands’ End Going to the Dogs Who says you can’t teach an old dog new tricks? Lands’ End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands’ …

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Sep. 14 2004




Mail Stream: A Report on Incoming Direct Mail

House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …

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Sep. 04 2004




Mail Stream: A Report on Incoming Direct Mail

Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …

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Aug. 31 2004




Mail Stream: A Report on Incoming Direct Mail

Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12″ x 9″ jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many soldiers who fought and died on the Pacific while serving America.

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Aug. 24 2004




Tips for Small Business Partnering for Promotions

Tips for small businesses on direct mail partnering.

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Aug. 24 2004




P.S., I Love You

Tips for small businesses on direct mail copywriting.

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Aug. 24 2004




Think Before You Sign: How to Work with List Brokers

Tips for small businesses on working with mailing list brokers.

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Aug. 24 2004




Tips and Teasers

Facts and figures on small business use of direct marketing.

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Aug. 24 2004




Mail Stream: A Report on Incoming Direct Mail

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …

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Mar. 15 2004




Captaris Gets 14% Response to Priority Mail Effort

Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris

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