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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Aug. 24 2004




Mail Stream: A Report on Incoming Direct Mail

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …

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Mar. 15 2004




Captaris Gets 14% Response to Priority Mail Effort

Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris

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Mar. 01 2004




AARP Meets the Baby Boomers

The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the

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Mar. 01 2004




Mailers, Get Involved in Reform

This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the

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Mar. 01 2004




Postal Reform May Be One Step Closer

Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January

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Feb. 01 2004




Financial DMers Prefer Mail: Survey

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

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Jan. 01 2004




DMA’s Wientzen to Retire

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

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Jan. 01 2004




Carmen’s Cupones Ups Co-op Mailings

Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

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Jan. 01 2004




Oops, Try Again!

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

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Dec. 01 2003




A Challenge Mailers Shouldn’t Refuse

There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

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