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Mar. 04 2005




Mailstream: A Report on Incoming Direct Mail

Time for Me Offers Products for Well-Being “Dedicated to the Art of Well-Being,” Time for Me is a new AmeriMark title targeting women with a variety of products to improve their daily lives. The front cover of the 10-1/2″ x 7-1/4″ catalog features a …

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Feb. 28 2005




Mail Stream: A Report on Incoming Direct Mail

NextTen’s Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with “classic style and vintage designs” combined with “the latest technological improvements to make your life a little better and …

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Feb. 19 2005




Mail Stream: A Report on Incoming Direct Mail

Gavilan’s Latest Loose-Leaf Catalog Gavilan’s, a member of the Starcrest of California family of titles, recently mailed an offer that does not stray far from its siblings, in terms of design, product selection and incentive use. Like Signatures and …

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Feb. 11 2005




Mail Stream: A Report on Incoming Direct Mail

Williams-Sonoma Updates with the New Year Williams-Sonoma’s The Catalog for Cooks rang in the New Year by updating its catalog’s cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were …

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Feb. 07 2005




Mail Stream: A Report on Incoming Direct Mail

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

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Feb. 01 2005




Mail Stream: A Report on Incoming Direct Mail

Vineyard Vines Offers a Taste of Martha’s Vineyard While it’s quickly becoming known as the tie maker of choice for political heavyweights and presidents (“past, present and potentials”), the Vineyard Vines company has also branched out to offer polo …

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Jan. 25 2005




Mail Stream: A Report on Incoming Direct Mail

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

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Jan. 18 2005




Mail Stream: A Report on Incoming Direct Mail

VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

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Jan. 11 2005




Mail Stream: A Report on Incoming Direct Mail

Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from “Europe’s finest artisans – potters, weavers, crystal engravers, glass blowers and silversmiths,” A Mano offers handmade decorative pottery, …

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Jan. 04 2005




Mail Stream: A Report on Incoming Direct Mail

American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …

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