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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Jul. 14 2011




What the Big B-to-B Guys Can Learn From Small Business

What can large B-to-B businesses learn from the techniques that small business owners know so well?

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Jun. 09 2011




NaturallyCurly Tries to Tame the Stylist Market

Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

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May. 04 2011




Virtual Events Bring Life to Compuware Marketing Strategy

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

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May. 04 2011




The Key to B-to-B Content: Engagement, Not Automation

It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

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Apr. 14 2011




Redesigned Website Boosts Sales for Maritime Transport Firm

A revamped website better highlighting maritime transport firm Crowley Corp.

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Apr. 14 2011




Live Events: Are B-to-B Marketers on the Road Again?

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

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Apr. 01 2011




Baudville Rebrands to Shift With the Times

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products

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Mar. 10 2011




Prospecting With Puppets Pulls for Scientific Firm

Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

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Feb. 10 2011




Using Social and Product Data for More-Targeted Lead Scoring

Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

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Feb. 08 2011




Breaking Into the Lucrative Government Market

Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.

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