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Catalogs

How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Nov. 01 2002




If You Could Wish Yourself a Techno Solution

You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Oct. 01 2002




GTSI Back in Catalog Biz 1

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

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Oct. 01 2002




HP Debuts Post-Merger Catalog

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

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Oct. 01 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

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Oct. 01 2002




Small Catalogs Forum: Making the Most of the Merge/Purge

In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

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Sep. 11 2002




JCPenney to Mail Newly Formatted Christmas Catalogs 4

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

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Mar. 01 2002




Catalog Analysis: The Importance of Tracking Source Codes 1

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about

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Feb. 01 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.

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