Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Direct Marketing > CATALOGS

Catalogs

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

Read and Discuss

Dec. 01 2002




Prosperous Journey

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

More...

 

Dec. 01 2002




Catalog Q&A

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

More...

 

Dec. 01 2002




Mrs. Beasley’s Goes Corporate

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

More...

 

Nov. 15 2002




JPMorgan Buys Arizona Mail Order

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

More...

 

Nov. 14 2002




Fingerhut Catalog Same as It Ever Was

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

More...

 

Nov. 06 2002




Lillian Vernon Launches Mastercard

Cataloger Lillian Vernon has launched its first-ever branded credit card.

More...

 

Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

More...

 

Nov. 01 2002




If You Could Wish Yourself a Techno Solution

You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

More...

 

Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

More...

 

Oct. 01 2002




HP Debuts Post-Merger Catalog

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

More...