Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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Catalogs

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Oct. 01 2002




GTSI Back in Catalog Biz 1

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

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Oct. 01 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

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Oct. 01 2002




Small Catalogs Forum: Making the Most of the Merge/Purge

In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

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Sep. 11 2002




JCPenney to Mail Newly Formatted Christmas Catalogs 4

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts for home” and “gifts for nostalgic memories.”

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Mar. 01 2002




Catalog Analysis: The Importance of Tracking Source Codes 1

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about

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Feb. 01 2001




Catalog Analysis: The Cost of Acquiring a Customer

Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.

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Jan. 01 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers

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