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Catalogs

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Dec. 01 2002




Prosperous Journey

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

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Nov. 15 2002




JPMorgan Buys Arizona Mail Order

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

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Nov. 14 2002




Fingerhut Catalog Same as It Ever Was

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

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Nov. 06 2002




Lillian Vernon Launches Mastercard

Cataloger Lillian Vernon has launched its first-ever branded credit card.

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Nov. 01 2002




If You Could Wish Yourself a Techno Solution

You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

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Oct. 01 2002




GTSI Back in Catalog Biz 1

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

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Oct. 01 2002




HP Debuts Post-Merger Catalog

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

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Oct. 01 2002




Small Catalogs Forum: Making the Most of the Merge/Purge

In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

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