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Catalogs

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Feb. 01 2003




Delightful Deliveries Doubles Catalog Circ

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

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Feb. 01 2003




Femail Embraces Mail for Valentine’s Day

Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

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Jan. 01 2003




The Joys of Remailing

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

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Jan. 01 2003




Dot-Whack the Halls

Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

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Jan. 01 2003




The Catalog Underachievement Awards

You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no

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Dec. 05 2002




 

Dec. 01 2002




Pet Supplier Grows Where Dot-coms Failed

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment

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Dec. 01 2002




Frederick’s Increases DM Budget 20%

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

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Dec. 01 2002




Prosperous Journey

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

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Dec. 01 2002




Catalog Q&A

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

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