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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Dec. 01 2002




Prosperous Journey

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

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Dec. 01 2002




Catalog Q&A

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

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Dec. 01 2002




Mrs. Beasley’s Goes Corporate

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

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Dec. 01 2002




Pet Supplier Grows Where Dot-coms Failed

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment

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Dec. 01 2002




Frederick’s Increases DM Budget 20%

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

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Nov. 15 2002




JPMorgan Buys Arizona Mail Order

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

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Nov. 14 2002




Fingerhut Catalog Same as It Ever Was

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

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Nov. 06 2002




Lillian Vernon Launches Mastercard

Cataloger Lillian Vernon has launched its first-ever branded credit card.

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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