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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Jan. 26 2012




4 Tips for Integrating Inserts and Social Media

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Jan. 13 2012




Catalog Spree Says iPad Shoppers Engage More, Spend More 1

It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.

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Jan. 13 2012




Best Practices for B2B Marketers Using Facebook

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

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Jan. 13 2012




Tips for Creating a B2B Social Media Plan 1

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

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Dec. 08 2011




Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

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Nov. 11 2011




Content Curation Helps Connance Focus Online Messaging

Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

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Nov. 11 2011




Five Things B2B Marketers Need to do Before Going Social 1

Here’s a reality check for business-to-business firms engaging in social media: Content isn’t king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors.

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Oct. 22 2011




Catalog Marketing:Tips and Tricks to Boost Your Catalog’s Performance

Download the latest Catalog Marketing tip sheet from Chief Marketer

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Oct. 14 2011




Connecting With Prospects and Customers on LinkedIn

How can you make the most of LinkedIn to build your business’s social profile

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