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Catalogs

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Oct. 05 2011




Personas Help Frederick’s Target Email, Catalog Mailings

Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.

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Sep. 17 2011




 

Aug. 25 2011




Catalog Study: Second Q Merchandise Demand Up, But Third Q Looks Soft

Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.

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Jul. 14 2011




What the Big B-to-B Guys Can Learn From Small Business

What can large B-to-B businesses learn from the techniques that small business owners know so well?

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Jun. 09 2011




NaturallyCurly Tries to Tame the Stylist Market

Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

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May. 04 2011




Virtual Events Bring Life to Compuware Marketing Strategy

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

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May. 04 2011




The Key to B-to-B Content: Engagement, Not Automation

It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

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Apr. 14 2011




Redesigned Website Boosts Sales for Maritime Transport Firm

A revamped website better highlighting maritime transport firm Crowley Corp.

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Apr. 14 2011




Live Events: Are B-to-B Marketers on the Road Again?

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

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Apr. 01 2011




Baudville Rebrands to Shift With the Times

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products

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