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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Aug. 09 2012

Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map



May. 01 2012

How to Generate Leads With Insert Marketing 1

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.



Mar. 22 2012

directXchange by NEMOA 1

National E-tailing and Mailing Organization of America fall conference



Feb. 29 2012

Catalogers Say USPS Cutbacks May Be Good For Mailing Industry 2

Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.



Feb. 14 2012


Feb. 14 2012


Feb. 10 2012

Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.



Feb. 02 2012

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.



Jan. 26 2012

4 Tips for Integrating Inserts and Social Media

There are many ways businesses can use inserts to add balance and reach to their online marketing programs



Jan. 25 2012

IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?