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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Dec. 12 2012

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.



Aug. 09 2012

Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.



Aug. 09 2012

Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map



May. 01 2012

How to Generate Leads With Insert Marketing 1

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.



Mar. 22 2012

directXchange by NEMOA 1

National E-tailing and Mailing Organization of America fall conference



Feb. 29 2012

Catalogers Say USPS Cutbacks May Be Good For Mailing Industry 2

Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.



Feb. 14 2012


Feb. 14 2012


Feb. 10 2012

Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.



Feb. 02 2012

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.