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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Feb. 14 2012




 

Feb. 14 2012




 

Feb. 10 2012




Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

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Feb. 02 2012




Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

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Jan. 26 2012




4 Tips for Integrating Inserts and Social Media

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Jan. 13 2012




Catalog Spree Says iPad Shoppers Engage More, Spend More 1

It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.

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Jan. 13 2012




Best Practices for B2B Marketers Using Facebook

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

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Jan. 13 2012




Tips for Creating a B2B Social Media Plan 1

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

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Dec. 08 2011




Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

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