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Catalogs

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Article

Nov. 01 2013




Chief Marketer Listline Nov. 1

Lists featured this week include DoggyLoot and Paula Young.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

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companion-animal

Article

Jun. 06 2013




Chief Marketer Listline June 6

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

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Fed-Bar

Article

Jun. 03 2013




Chief Marketer Listline June 3

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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game-595

Article

Apr. 12 2013




Returns Fraud Hurting Online Retailers: Study

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

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national-review-595

Article

Apr. 05 2013




Chief Marketer Listline April 5

Lists featured this week include National Review and Coverking Package Inserts.

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