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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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country-gardens

Article

Jan. 14 2014




Chief Marketer Listline Jan. 14

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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model-airplane-355

Article

Dec. 05 2013




Chief Marketer Listline Dec. 9

Lists featured this week include Air Age Media and Sun Magazine.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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Screen Shot 2013-11-01 at 5.37.23 PM

Article

Nov. 01 2013




Chief Marketer Listline Nov. 1

Lists featured this week include DoggyLoot and Paula Young.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

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