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Sep. 29 2009




Profound Shift in Consumer Saving and Spending: Survey

Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate

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Sep. 08 2009




Back to School Lessons for the Holidays

Understanding not only what’s worked in past holiday seasons but learning lessons from this year’s back to school efforts will help retailers put their best foot forward come November.

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Sep. 01 2009




Say Cheese, Year ‘Round: Beating the Seasonal Odds

Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”

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Sep. 01 2009




Checklist for Staging Big City Events

The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game

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Aug. 26 2009




Canadians Flock to Loyalty Programs

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

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Aug. 20 2009




Cause Spending Increases 2.2%

Spending on cause related marketing is down significantly, but still shows an increase over last year

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Jul. 23 2009




Back-to-School Shopping Hits the Skids

Spending on school supplies has hit the chopping block

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Jul. 16 2009




June Retail Sales Fall 3.8%

In June, retail sales (which exclude automobiles, gas stations, and restaurants) fell 3.8% compared to one year ago, according to the National Retail Federation

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Jul. 14 2009




Search Spending Fell Less in Q2 2009: Report

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages

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Jul. 12 2009




Making Sense of Consumers’ Recession Behavior

Which industries have consumers most aggressively shunned during the recession? How have their behaviors and attitudes changed from month to month?

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