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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

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Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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DTourSite595

Article

May. 20 2013




DoubleTree, Google Design Custom-built YouTube Channel for Travelers

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]

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Customer-Focus1

Article

May. 16 2013




Why You Should Care About Customer Journeys

(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]

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many small light bulbs equal big one

Article

May. 14 2013




Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing.

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wounded-warrior

Article

May. 13 2013




Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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many small light bulbs equal big one

Article

Apr. 30 2013




Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

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Screen Shot 2013-04-18 at 1.24.06 PM

Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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chain-link-595[1]

Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Mar. 04 2013




Big Data: A Game of One Many Times Over 1

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

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Feb. 13 2013




Top 5 Reasons Why Digital Marketing is Essential in 2013 2

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

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