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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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Article

Jul. 18 2013




Making the Most of Holiday Data Year Round

Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

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Article

Jul. 17 2013




The Regulated CMO’s Guide to Social CRM Technology

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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Happy Team

Article

Jul. 12 2013




Building a B2B Loyalty Program With B2C Tactics

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

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Article

Jul. 11 2013




Promotions Celebrate Those Willing to Just Get Up and Go 1

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

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Article

Jul. 11 2013




Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

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Stride Rite Rewards loyalty program

Article

Jul. 08 2013




Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A 2

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

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Article

Jul. 02 2013




Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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Article

Jun. 13 2013




Don’t Mistake Loyalty for Total Brand Trust

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

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Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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