Steve Olenski (Forbes.com) Here's a rather lengthy question for you: Will card-linked marketing be the new digital media channel for retailers, restaurants and other consumer brands which uses actu
May. 28 2013
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline. More...
May. 22 2013
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
May. 20 2013
May. 14 2013
Consider this the golden age of data in marketing. More...
May. 13 2013
In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...
Apr. 30 2013
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...
Apr. 18 2013
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Apr. 09 2013
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...
Apr. 05 2013
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...