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Loyalty/ CRM

CRM Is Profitable; Valued at $20.4 Million

David Roe (CMS Wire) The CRM market is valued at $20.4 million. Surprised? You shouldn’t be. The biggest players in the space are identified here, as well as the CRM drivers moving this market to

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loyalty

Article

Nov. 01 2013




How to Build Loyalty with “Next Best” Customers

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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influencer marketing

Article

Oct. 21 2013




Using Data to Give Experiences and Engagement Context

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

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Web analytics

Article

Oct. 17 2013




Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

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landing pages

Article

Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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dma-logo-2

Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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Large group of business people discussing.

Article

Sep. 15 2013




Generating Customer Feedback With Real Conversations

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

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cvs loyalty cards

Article

Aug. 27 2013




CVS Shortens Receipts, Adds Savings to Loyalty Cards

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

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