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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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Checkmark

Article

Jan. 25 2014




Trend-Driven Resolutions For Retail Loyalty Marketers

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

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RPI

Article

Jan. 25 2014




RPI Versus RFM: Targeting the Frequent Traveler

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

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card-linked marketing

Article

Jan. 23 2014




Will Card-Linked Marketing Replace Existing Types?

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

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influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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Web analytics

Article

Jan. 07 2014




RFM Versus RPI—Relationship, Persona and Intent

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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B2B

Article

Nov. 14 2013




B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

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air-new-zealand

Article

Nov. 13 2013




Solving the Big Data Challenge 1

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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