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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Crumpled question marks heap

Article

Mar. 14 2014




Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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Basic RGB

Article

Mar. 11 2014




CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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baseball-355

Article

Mar. 10 2014




Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

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RPI

Article

Mar. 10 2014




RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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Checkmark

Article

Jan. 25 2014




Trend-Driven Resolutions For Retail Loyalty Marketers

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

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RPI

Article

Jan. 25 2014




RPI Versus RFM: Targeting the Frequent Traveler

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

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card-linked marketing

Article

Jan. 23 2014




Will Card-Linked Marketing Replace Existing Types?

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

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influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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