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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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snowboad

Article

Apr. 22 2014




RPI vs. RFM: Targeting Unique Ecommerce Behavior 1

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

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disney-355

Article

Apr. 15 2014




The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

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many small light bulbs equal big one

Article

Apr. 04 2014




Top 10 Predictions for Customer Communications Management

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

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As a four seed, Michigan State doesn’t have as much support overall as the number one seeds. But their home-state fans certainly expect to see the Spartans in the Final Four.

Article

Apr. 04 2014




Three Key Steps for Analyzing Social Media Sentiment

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

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CRM

Article

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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Crumpled question marks heap

Article

Mar. 14 2014




Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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Basic RGB

Article

Mar. 11 2014




CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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baseball-355

Article

Mar. 10 2014




Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

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RPI

Article

Mar. 10 2014




RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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