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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Mar. 01 2004




On the Couch: Jock Bickert Debuts as Database Shrink

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

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Mar. 01 2004




KnowledgeBase Marketing Taps Arthur Hughes

Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

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Mar. 01 2004




The Value of Lifetime Value

Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

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Feb. 01 2004




Reichheld RECONSIDERS

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

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Feb. 01 2004




Beef DMers Sidestep Mad Cow Fallout

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

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Feb. 01 2004




The Buzz About Hiving

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

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Feb. 01 2004




Reichheld RECONSIDERS

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

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Jan. 01 2004




Bloomingdale’s Goes for the Best

In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale’s drops a dime, the only booking

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Dec. 01 2003




SNOW BUSINESS

There are some factors of resort management that Intrawest Corp. just can’t control. Take the weather, for example. Fresh powder can’t be guaranteed for

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Nov. 01 2003




Visible Means of Support

In May, Victoria’s Secret began a mailing to existing customers for one of its house-line bras. The company based its marketing decision on an earlier,

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