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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Mar. 16 2004




Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

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Mar. 15 2004




Database Managers Get a Salary Boost

The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall

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Mar. 15 2004




Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

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Mar. 15 2004




Data Tables Sell Dinner Tables

One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its

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Mar. 15 2004




Data for Sail

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

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Mar. 15 2004




Live from the Gartner CRM Summit: In A B2B2C Relationship, Everybody Needs Somebody

A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,

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Mar. 15 2004




Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

More...

 

Mar. 15 2004




Live from the Gartner CRM Summit: Strange Tales of Disparate Data

The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

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Mar. 01 2004




Victus Invests in Online CRM

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

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Mar. 01 2004




Executive Inn Group Has Tiers in Its Eyes

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

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