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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Sep. 15 2004




The Next Generation

Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

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Aug. 01 2004




This Year’s Model

Business-to-business marketers have been a bit slow in adopting the newest statistical modeling techniques to drive their marketing programs, and with

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Jul. 13 2004




Live From AD:TECH Chicago: Consumer Attention is the New Currency

Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new “attention economy.”

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Jul. 01 2004




Data on DEMAND

The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said

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Jun. 01 2004




Connect With the Customer and Know Your ROI

Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders

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Jun. 01 2004




Game, Set, Match-back

Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed

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May. 01 2004




the Case for an INTEGR TED DATAB SE

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

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May. 01 2004




HOMING IN

It doesn’t take a genius to figure out who a merchant’s best customers are: They’re the ones who shop most frequently and spend the most, of course.

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Apr. 01 2004




That’s Entertainment (and Art)

The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

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Mar. 17 2004




Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

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