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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

FREE WEBINAR: APRIL 16, 2014 @ 2:00 P.M.

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services,

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Mar. 15 2004




Live from the Gartner CRM Summit: In A B2B2C Relationship, Everybody Needs Somebody

A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,

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Mar. 15 2004




Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

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Mar. 01 2004




KnowledgeBase Marketing Taps Arthur Hughes

Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

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Mar. 01 2004




Victus Invests in Online CRM

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

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Mar. 01 2004




Executive Inn Group Has Tiers in Its Eyes

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

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Mar. 01 2004




On the Couch: Jock Bickert Debuts as Database Shrink

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

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Mar. 01 2004




The Value of Lifetime Value

Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

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Feb. 01 2004




Reichheld RECONSIDERS

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

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Feb. 01 2004




Beef DMers Sidestep Mad Cow Fallout

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

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Feb. 01 2004




The Buzz About Hiving

Comfort and connection are what consumers crave the most these days. And is what they’re doing about it. Consumers are reaching out to connect with family,

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