Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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Whitepapers

Article

Aug. 16 2013




Get Started with Social Relationship Management

Use this infographic to introduce yourself to Social Relationship Management (SRM). With this step-by-step guide, you’ll learn how to engage with social fans, develop and monetize those relationships, and deliver ROI over the long term.

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Article

Aug. 16 2013




Facebook Graph Search POV

This whitepaper digs in on Graph Search, Facebook’s new feature or “third foundational pillar”. We explain everything you need to know about Graph Search’s features and how to put it to work for you, either as an individual user or a business. This whitepaper also explores why the success of this new feature is important […]

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Article

Aug. 08 2013




Lead Scoring. It’s Not Voodoo Marketing Anymore.

Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each prospect is […]

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Article

Jun. 02 2011




How Marketers Are Using Promotional Risk Management to Motivate Consumers

Brands like Sara Lee, Pepsi, and the New York Lottery have increased sales and grabbed customer mindshare through engaging promotions that bribe consumers with an incentive that piques their interest. To do this, it’s important to GO BIG!

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Article

Apr. 22 2011




Whitepaper: Increasing Marketing Campaign Profitability with Predictive Analytics

Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination …

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Article

Mar. 01 2011




Explode 6 Direct Marketing Myths

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive. …

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