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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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Article

Sep. 23 2013




Chief Marketer’s 2013 Annual Social Media Survey

Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn: What tools marketers are using for social campaign management How marketers assign responsibility for content creation Where social budget dollars are being spent The biggest challenges to social success And more! Sponsored by:  

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Article

Jul. 08 2013




2013 Chief Marketer B2B Prospecting Survey

In our annual B2B Prospecting Survey of B2B marketers’ lead generation habits, learn: Which types of media are getting the best prospecting results The challenges of social media in B2B lead gen Where B2B firms are investing their prospecting dollars The continued popularity of email in finding new B2B prospects And more! Sponsored by:   […]

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Chief Marketer Mobile Marketing Survey

Article

Jun. 27 2013




Exclusive Mobile Marketing Research

Consumers’ online lives are increasingly mobile, and marketers are running fast to keep up. Chief Marketer’s Mobile Marketing Survey dishes up the details.

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Article

Jun. 06 2013




Download these free special reports to get the latest on what is working in email and incentive marketing as well as getting the most from your lists

Get these 3 Special Reports Free When You Complete the Form to the Right: How to improve Open and Click Through Rates Tips and Tricks for More Effective Incentives Marketing Tips & Tricks for Making the Most of your Lists and Data Download the full report to the right.

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Article

Jun. 06 2013




Download these free special reports to get the latest on what is working in email and incentive marketing as well as getting the most from your lists

Get these 3 Special Reports Free When You Complete the Form to the Right: How to improve Open and Click Through Rates Tips and Tricks for More Effective Incentives Marketing Tips & Tricks for Making the Most of your Lists and Data Download the full report to the right.

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Article

May. 30 2013




What you need to know to improve open and clickthrough rates in 2013

Like all direct marketing creative, good email creative isn’t just about being clever. It must generate results. In this special report, learn: What types of subject lines—long or short, funny or offer-oriented—are generating the best open rates Why email copy should be relevant and to the point How the rise of mobile is influencing email […]

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Article

Mar. 28 2013




Email Segmentation and Targeting—A Chief Marketer Tech Round-Up

In this issue, you’ll learn: The latest trends in behavior-driven segmentation and targeting Email metrics you need to consider The importance of real time data Email tools and tech you should consider Download the full report below Sponsored by:

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Article

Jan. 30 2013




Email Creative

What you need to know to improve open and clickthrough rates in 2013

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Jun. 05 2012




Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything 16

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

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