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Apr. 07 2011




Two in Three Consumers Use Online Coupons: Survey

More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

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Apr. 01 2011




Annual Interactive Marketing Survey: More Tools, More Tryouts

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention

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Article

Oct. 01 2010




Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

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May. 13 2010




Food Web Sites and Mobiles Lead Consumers to Bargains

More consumers are turning directly to consumer packaged goods companies to find deals and discounts

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May. 11 2010




Consumers Still Budget Conscious, Unenthusiastic

Consumers remain cautious about spending money despite the fact that retail sales have shown some gains over the last year

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Apr. 01 2010




Interactive Goes Big

In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were

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Apr. 01 2010




Averaging Americans

Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau

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Mar. 04 2010




Women Prefer Social Media to Talk about Products, Men Like Phones

A vast majority of social media users who researched a product online went on to talk about it face to face with others

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Article

Feb. 25 2010




Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility 1

This year’s survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going

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Article

Feb. 25 2010




Chief Marketer 2010 Prospecting Survey: General Outlook

Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year

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