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Lead Technology

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Dec. 21 2009




Look for More Data Diversity in the Years Ahead

There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

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Feb. 01 2009




Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

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Aug. 01 2008




Lead-Gen Mailing Clears the Bases

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.

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Jun. 25 2008




Datran Media Buys Lead Generator Top-Colleges.com

Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.

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Jun. 10 2008




Selling Source Acquires Lead Generation Firm LeadRev

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.

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Nov. 09 2005




Live from Ad:Tech: iProspect Launches Offline Conversion Tracking

Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.

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Feb. 11 2004




Man Pleads Guilty to Online Film Pirating

A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution

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