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Lead Technology

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “

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The Future of Lead Generation: Q&A

Solving Marketing Complexity through Collaboration

Why The Customer Should Be Central to Inbound Efforts

Article

Jun. 17 2013

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...

Article

Jun. 06 2013

Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around More...

Article

May. 13 2013

Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...

Article

May. 07 2013

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...

Article

Apr. 12 2013

For PPC Ads, No. 1 Isn’t Always the Best Position

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads. More...

Article

Apr. 10 2013

The Future of Lead Generation: Q&A

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best More...

Sep. 15 2012

Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...

Aug. 27 2012

Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in More...

Jul. 29 2012

Mobile Looms Large as Facebook Fights Branding Medium Label 1

There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning repor More...

Jul. 16 2012

Marketing Data on IT Prospects Varies: Study

Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers ins More...