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Lead Scoring

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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technology595

Article

Jul. 24 2013




B2B Marketing Becomes More Content Driven

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

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Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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Article

Jul. 11 2013




Content and Data Crucial for Lead Nurturing

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

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fingers

Article

Jun. 17 2013




Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

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Jul. 31 2012




How to Avoid Big Data Analysis Paralysis 7

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

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Jul. 10 2012




Telemarketing Helps First Databank Qualify Leads 2

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

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Jun. 02 2012




Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers 4

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

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May. 04 2012




Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

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Mar. 19 2012




Lead Management (And Data) Practices Vary Among B2B Marketers 1

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

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Article

Feb. 21 2012




Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey 1

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

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