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Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Jun. 14 2010

Impersonally Identifiable Information

Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.



Mar. 17 2010

MeritDirect, Penton Partnership Goes Beyond List Sales

MeritDirect will be gaining more than a file of 5.5 million postal names, 2.1 million e-mail names, 4.1 million telemarketing names, 400,000 international contacts and a database of 135,000 trade show attendees when it assumes management duties of Penton Media



Mar. 31 2009

Think Outside the Box: Enhance Data to Optimize Response

Finding good, affordable, responsive lists seems to be getting harder and harder every day



Apr. 01 2007

Get Acquainted

If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net



Aug. 08 2004

Datagence Enhances Co-op Database

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along



Mar. 01 2004

The Pitfalls of Marketing Enhanced Lists

It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,



Feb. 29 2000

New Risk Model For Prospects With No Credit History

Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,