Enhancement
Article
May. 13 2013
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...
Article
May. 07 2013
Weather.com Develops Targeting Solution
Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution. More...
Article
Apr. 18 2013
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Article
Apr. 09 2013
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...
Article
Apr. 05 2013
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...
Jan. 28 2013
Data Quality Still a Struggle for B2B Marketers
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new More...
Jan. 04 2013
Resolve to Have a Better Contact Database in 2013
6
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to re More...
Dec. 17 2012
Data Management Roadmap: 5 Critical Multichannel Milestones
1
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need. More...
Sep. 15 2012
Lyris One Addresses The Age of Exploding Data
22
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...
The Latest In
Latest Special Reports
MORE SPECIAL REPORTS
Latest Tip Sheets
MORE TIP SHEETS
Latest Tech Round-Up
MORE TECH ROUND-UP
Just Released
Blogs & Opinions
Posted 4 weeks ago
in Big Fat Marketing Blog
Marketers Get in on the April Foolishness
Posted 2 months ago
in Big Fat Marketing Blog