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Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Oct. 01 2010

Picking Up Chicks: How Brands Relate to Women in Social Media

If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want



Sep. 28 2010

A Marketing Segmentation Primer, “Seinfeld” Style

Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.



Sep. 21 2010

Move Beyond Your Current Distribution Channels

Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today’s fluctuating economic climate.



Jul. 20 2010

International Spotlight: Why 50 Cent and Facebook Feel at Home in Turkey

What are among the first five things that you think of when someone mentions “Turkish culture?” Probably Turkish coffee and belly dancing—though neither are native to the culture. However, unlike many other people, the Turks are not bothered at all in sharing the limelight for what one might consider two of their most visible cultural icons.



Jun. 01 2010

Reviews Nice to Share for TurboTax 1

Intuit’s TurboTax product has had over 20 million customers, and over 50% of those folks are using Facebook and have, on average, 150 friends. They obviously



Apr. 27 2010

Social Media Campaigns That Moms Love

Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.



Apr. 01 2010

The Thrill of the Crowds

It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of



Feb. 01 2010

Become Invulnerable

As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra



Feb. 01 2010

Data Can Be Sexy

There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But



Dec. 01 2009

Rough Times for Good Causes

THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship