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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Mar. 20 2013

Stop Survey Fatigue: Listen to Customers Without Driving Them Away 1

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.



Mar. 11 2013

How Persona-Based Marketing Can Go Wrong 2

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?




Jan. 17 2013

How Big Data is Changing the World

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .




Aug. 10 2012

When Data Gets Too Big 1

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.



Jun. 22 2012

New Online Deal Site Targets Gay Male Market 1, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.



Apr. 20 2012

Want Travel Business? Look to Your Smartphone Presence 2

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.



Apr. 10 2012

The New Sweet Spot for Reaching the Hispanic Consumer 1

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.



Mar. 22 2012

Early Return (Visitors) in the Online Race 6

Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.



Feb. 22 2012

As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights

The Latina shopper is a smart, knowledgeable shopper