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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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Large group of business people discussing.

Article

Sep. 15 2013




Generating Customer Feedback With Real Conversations

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

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scoreboard

Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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oreck

Article

Aug. 02 2013




5 Steps to a Successful Online Sweepstakes 1

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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hands-355

Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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holiday-snowman

Article

Jul. 18 2013




Making the Most of Holiday Data Year Round

Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

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crystal-ball-595

Article

Jul. 02 2013




Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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Facebook-Logo

Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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brand value

Article

Jun. 06 2013




Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

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