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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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air-new-zealand

Article

Nov. 13 2013




Solving the Big Data Challenge 1

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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Checkmark

Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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influencer marketing

Article

Oct. 21 2013




Using Data to Give Experiences and Engagement Context

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

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landing pages

Article

Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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dma-logo-2

Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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acxiom-logo_300

Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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