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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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May. 31 2006

Turning Strategy into Creative for the Hispanic Market

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model



May. 12 2006

What Makes Millennials Millennials

It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.



Mar. 16 2006

Marking the Spot of Generation X

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.



Feb. 23 2006

Lights, Camera, WAAAAH!

It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.

The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.



Feb. 02 2006

Six Seismic Shifts in Global Teen Culture

Certain experiences transform the outlook of an entire generation. For today’s 13- to 18-year-olds, the events of 9/11 had that effect. Seemingly overnight the world changed from one filled with the optimism and endless possibility of the Internet boom to a dark and anxious place threatened by global war and international terror. These dramatic changes could only logically result in equally important shifts in global teen culture.



Jan. 29 2006

Q&A with Pepper Miller and Herb Kemp: African-Americans Challenge Advertisers to Speak to Them Year Around

According to Pepper Miller and Herb Kemp, the authors of “What’s Black About It?”, “Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions that center on Black History Month.”



Jan. 26 2006

Six Tips for Maximizing Your Hispanic Marketing Investment 1

Wake up and smell the café: There are 41.3 million U.S. Hispanics, and if you’re not trying to reach them, you’re missing out on a huge market segment.



Jan. 23 2006

Bridging the Global Gap

Many phenomena can drive companies to develop global or country/regionally localized Websites. Your CEO reads an article about huge opportunities in China and adds “going global” to his list of top three goals for 2006. A rival firm creates German and Spanish commerce sites to sell its wares. National regulations mandate that you localize your products or lose the right to sell in Europe.



Jan. 14 2006

Ten Commandments for Marketing to Youth

Greg Livingston, Tim Coffey, and Dave Siegel are the authors of “Marketing to the New Super Consumer: Mom & Kid.” Here are some observations from the authors’ countless hours of work on and review of kid commercials. They call it the “Ten Commandments for Effective Ads for Kids.”



Jan. 07 2006

Fallout from Ford’s Gay Media Flip-flopping Continues

A recent nationwide online survey conducted by has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done.