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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Nov. 03 2006

Young and Restless: Tips for Reaching Teens Online

Marketing to youth is one of the hottest yet most challenging topics in digital marketing–for good reason.



Oct. 30 2006

Hispanic Online Best Practices: Features and Functionality

Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.



Oct. 11 2006

RU Ready 4 the DM Generation?

The conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.



Oct. 08 2006

Finding the Hispanic American Online

If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing.



Oct. 08 2006

Hispanic Online Best Practices: Toggle

In the context of Hispanic online marketing, “toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa.



Sep. 23 2006

Hispanic Online Best Practices: Notification

As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.



Sep. 15 2006

In-Store Marketing: Don’t Overlook the Hispanic Consumer

It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.



Sep. 10 2006

E-commerce: Meet the New Boss

With apologies to the Who, your new boss ain’t the same as the old boss–at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.



Sep. 09 2006

Hispanic Online Best Practices: Comparability and Maintenance

Before you begin to develop a Hispanic online initiative, consider very carefully comparability—how similar your Hispanic online program is to your corresponding general-market program–and maintenance



Sep. 04 2006

Marketing to Today’s Teens: The Same but Different 2

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.