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Demographics

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Sep. 04 2006




Marketing to Today’s Teens: The Same but Different 2

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.

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Aug. 20 2006




Hispanic Online Best Practices: URL Strategy

A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:

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Aug. 03 2006




Hispanic Online Best Practices: Access

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.

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Jul. 28 2006




Latino Passion Points: Trite or True?

Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.

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Jul. 21 2006




Hispanic Online Best Practices: In Culture

To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.

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Jul. 10 2006




Hispanic Online Best Practices: In-Language

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

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May. 31 2006




Turning Strategy into Creative for the Hispanic Market

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model

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May. 12 2006




What Makes Millennials Millennials

It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.

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Mar. 16 2006




Marking the Spot of Generation X

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.

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Feb. 23 2006




Lights, Camera, WAAAAH!

It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.

The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.

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