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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Apr. 01 2010




The Thrill of the Crowds

It’s spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of

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Feb. 01 2010




Become Invulnerable

As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

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Feb. 01 2010




Data Can Be Sexy

There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But

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Dec. 01 2009




Rough Times for Good Causes

THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

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Oct. 01 2009




Sears Gets Social With the DIY Market

Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

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Aug. 01 2009




Editor’s Note: Dog Days and Holidays

Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

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Aug. 01 2009




Strategies: JetBlue’s Packed Flight

If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

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Aug. 01 2009




Unity in the Ranks

Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local

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Aug. 01 2009




Destination: Loyalty

Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

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Aug. 01 2009




Moms Value the Web Difference

Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

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