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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Oct. 01 2009




Sears Gets Social With the DIY Market

Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

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Aug. 01 2009




Moms Value the Web Difference

Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

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Aug. 01 2009




Editor’s Note: Dog Days and Holidays

Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

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Aug. 01 2009




Strategies: JetBlue’s Packed Flight

If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

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Aug. 01 2009




Unity in the Ranks

Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local

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Aug. 01 2009




Destination: Loyalty

Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

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Jun. 01 2009




Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing 1

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

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May. 26 2009




Hiring the Right Contractors for Multilingual Marketing

While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

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May. 04 2009




Steps to Managing Spanish Language Translation 2

In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

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Apr. 01 2009




Thinking Out Loud: Return to Gender

WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

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