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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Article

Oct. 22 2013




Why CMOs Must Embrace Responsibility for Revenue 1

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

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Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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lead capture campaigns

Article

Sep. 26 2013




Why You Should Rethink Your Business Communications Strategy 1

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

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Article

Sep. 03 2013




What You Need: RFP Marketing Tech Checklist

By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

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Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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Article

Aug. 28 2013




Can Marketers Nurture Leads by Retargeting Online Ads?

Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.

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Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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