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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Article

Mar. 14 2014




Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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Article

Mar. 11 2014




CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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Article

Mar. 10 2014




Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

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Big Sky Tournament

Article

Mar. 03 2014




Making Sense of Lead Gen Metrics and Your True ROI

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

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Article

Mar. 03 2014




More Quality Leads Needed in Education Market 1

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

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Article

Feb. 27 2014




Crowdsourcing and Lead Gen Programs Go Hand In Hand

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

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Article

Feb. 22 2014




Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

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Article

Feb. 10 2014




What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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Article

Jan. 31 2014




Solid Gold Case for Calibrating Marketing Automation Results 1

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

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