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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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enterprise data

Article

May. 13 2014




Digital Transformation, The Next Level of Sales Enablement

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

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forrester-wave

Article

May. 13 2014




Ideas for Driving Growth With Lead Management

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

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b2b_lc_cm_homepage_feature_pic

Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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Lead_Generation595

Article

May. 06 2014




The Difference Between Exclusive and Shared Lead Models

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

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helix-logo

Article

May. 06 2014




Automation Helps Helix Generate Education Leads

Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.

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Article

Apr. 14 2014




Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

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telephone595

Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

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lead capture campaigns

Article

Apr. 04 2014




Developing Sophisticated Lead Scoring

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

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digital marketing

Article

Mar. 27 2014




Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

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LeadsCon-logo-355

Article

Mar. 20 2014




LeadsCon New York Call for Speakers

The LeadsCon New York call for B2B and B2C speakers is open.

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