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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

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Oct. 11 2008

ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data



Aug. 01 2008

Lead-Gen Mailing Clears the Bases

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.



Jun. 25 2008

Datran Media Buys Lead Generator

Datran Media Corp. has acquired the lead generation Web site from AffiliateCrew, an online marketing network based in Salt Lake City.



Jun. 10 2008

Selling Source Acquires Lead Generation Firm LeadRev

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.



Nov. 01 2007

Model Behavior

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.



Oct. 17 2007

Sales Lead Management Association Forms

The Sales Lead Management Association (, a new online organization dedicated to helping firms manage their sales inquiries, has formed in Los Angeles.



Jul. 18 2007

Know What Your Prospect is Thinking

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.



Mar. 15 2007

No Matter What You Do, Only Real Prospects Will Buy

Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.



Aug. 16 2006

What Happens When You Talk to Your Prospect?

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.



Feb. 01 2006

HP’s Hot Prospects

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are