Lead generation

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May. 16 2013

Finding the Right Lead Generation Strategy

What is the best strategy for your company, inbound or outbound marketing? More...

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May. 16 2013

Why You Should Care About Customer Journeys

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May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

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May. 13 2013

Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...

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May. 13 2013

Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...

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May. 07 2013

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...

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May. 07 2013

Key Metrics for Determining Your Marketing ROI

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead. More...

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Apr. 26 2013

Social Can Help Insurers Build Personality, Leads

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads. More...

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Apr. 12 2013

For PPC Ads, No. 1 Isn’t Always the Best Position

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads. More...

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Apr. 10 2013

The Future of Lead Generation: Q&A

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best More...

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