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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Feb. 14 2012




Marketing Valentine’s Day to the Procrastinator 1

Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.

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Feb. 02 2012




Postcards Boost Car Repair Shop Sales by 30% 3

Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Nov. 19 2011




Are Quick Response Codes Overhyped?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something mailers should consider using in their campaigns?

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Nov. 18 2011




Direct. B to B to C in Mix for Tullamore Dew U.S. Effort 1

The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..

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Oct. 05 2011




Personas Help Frederick’s Target Email, Catalog Mailings

Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.

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Sep. 20 2011




Q&A: Amex’s Mastrocola on the Best Name Sources, Mail Formats

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts.

Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.

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Sep. 08 2011




Craft a Winning B-to-B Email Strategy from the Start

If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist with email marketing service Emma, shares some best practices she’s learned through working with clients and crafting the company’s own lead-gen strategy.

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Aug. 20 2011




Direct Mail: Tips for Making the Most of Your Postal Budget and DM Creative

Download the latest Direct Marketing tip sheet from Chief Marketer

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Jul. 27 2011




Amnesty International’s Oversized Mailing Pays Off Big

A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.

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