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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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connect-355

Article

Mar. 18 2014




Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

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rubber-chicken

Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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mailbox

Article

Feb. 16 2014




Direct Mail in the Digital Communication Era 6

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

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vhs-tapes

Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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alter-pic

Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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