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DMA Strategic Summit Focuses on C-Level Concerns

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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handshake-595

Article

Mar. 20 2014




In Branding, First Impressions Count

Branding starts at the first interaction—and blowing it at the beginning is hard to get over.

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images

Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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mailbox

Article

Mar. 20 2014




Direct Mail Tips: Length, Timing and Segmentation Matters

“The more you tell, the more you sell” is still the mantra for many direct mailers.

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Article

Mar. 18 2014




Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

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rubber-chicken

Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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mailbox

Article

Feb. 16 2014




Direct Mail in the Digital Communication Era 6

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

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vhs-tapes

Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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