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B2B Events

At Events, the Trend is Mobile: 5 Tips

By Uzair Dada The era of “mobile” being a nice to have at events is over. Mobile has emerged as a fundamental and increasingly critical component of the overall event experience for marketers w

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Apr. 14 2011




Live Events: Are B-to-B Marketers on the Road Again?

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

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Apr. 01 2011




The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011

Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

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