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B2B Events

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Article

Jun. 04 2014




Jay Baer on Creating Value in Marketing

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

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BMA-2014

Article

May. 29 2014




BMA2014 Focuses on Changing B2B Buyer

If you want to reach today’s B2B buyer, you need to shake things up. That’s the message attendees are getting loud and clear at BMA14.

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Article

May. 27 2014




SiriusDecisions Summit Focuses on B2B Growth

SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.

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Do's & Don'ts

Article

May. 22 2014




Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects 3

Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.

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Article

May. 20 2014




Apply Now to Become a B2B Top Shop!

Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.

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Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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mobile at events

Article

Jan. 15 2014




At Events, the Trend is Mobile: 5 Tips 1

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

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Article

Jan. 14 2014




B2B Marketing Trends in 2014 9

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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Article

Aug. 21 2013




Not All Customers Are For You: Prospecting 101 3

When prospecting, remember that just because someone is interested in your business doesn’t necessarily mean they’re right for you.

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Article

Aug. 07 2013




Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

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