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B2B Events

At Events, the Trend is Mobile: 5 Tips

By Uzair Dada The era of “mobile” being a nice to have at events is over. Mobile has emerged as a fundamental and increasingly critical component of the overall event experience for marketers w

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Aug. 09 2012




Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

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Feb. 23 2012




Tips to Launch Successful Mobile Promotions 2

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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Dec. 08 2011




Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

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Oct. 04 2011




A Better DMA

There’s a palpably upbeat energy at this year’s Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions

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Sep. 08 2011




Dream Team: How Toshiba Medical Systems Built a Strong B-to-B Marketing Staff

To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

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Aug. 03 2011




Cisco Global Sales Experience (GSX)

Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share

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Aug. 02 2011




Lead Gen Best Practices: Bridging the Sales/Marketing Gap

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

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Jun. 10 2011




Making the Most of Leads From Trade Shows 1

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

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May. 04 2011




Virtual Events Bring Life to Compuware Marketing Strategy

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

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