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Unlikely Competitors—ConAgra and P&G—Pair for Cause Marketing Campaign

By Mar 12, 2014

Stuart Elliott (NYT)

cause marketing campaignThis all began in 2010, when ConAgra kicked off a consumer marketing campaign to drum up donations for Feeding America. The campaign, with a budget up to $18 million, begins again next Monday and for the first time a former rival, Procter & Gamble, is participating.