The Story Behind Kmart’s “Ship My Pants” Video
(Creativity Online) Ann-Christine Diaz
We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty through a Q&A with the director of the spot, Zach Math of Bob Industries. He discusses how he and the team were able to mine so many laughs from a single, sophomoric line. Read on…
