“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing
Scott Mendelson (Forbes.com)
That the film, “Teenage Mutant Ninja Turtles,” was a smash despite not being omnipresent in the run-up to its debut represents a victory for targeted marketing, one which trusts the property itself and didn’t feel the need to drown the audience in marketing material. With this film, less was indeed more.
