Target Launches Customizable Version of Weekly Flier

Posted on by Chief Marketer Staff

Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2 million visitors on Target.com. “We’re taking a vehicle that’s been static for years and bringing innovation to it,” CEO Steve Eastern said in press reports. Here’s a look under the hood of that vehicle.

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