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Sweet Tweets: Social Media Pave Way for Twinkies’ Return

By Jul 11, 2013

Rebecca Castagna (USA Today)

social media campaign for twinklesHostess is whetting consumers’ appetites for the return of some of its most well-known treats with a broad comeback campaign that touts the arrival of the products on store shelves Monday. A social media campaign encourages people to share their love of Twinkies and Ding Dongs.