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Subaru Winterfest Amplifies Experiential Side

By Feb 13, 2014

Rachael Kirkpatrick (Eventmarketer.com)

Subaru WinterfestSubaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel and … even a new name.