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Event & Experiential Marketing Special Report

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holiday-snowman

Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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maple-leaf-donut

Article

Aug. 28 2014




Biting Into Burger King’s Tim Horton’s Deal, Eh

Will Burger King make Tim Horton’s less Canadian? Oh, the humanity!

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Article

Aug. 20 2014




Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

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Article

Jul. 31 2014




American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit 1

American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.

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IKEA Shelter Dogs

Article

Jul. 31 2014




Rescue Animals Marketed with IKEA Furniture

This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.

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NIVEA-Body-Care-Beiersdorf

Article

Jul. 29 2014




Developing the Right Multichannel Strategy to Support Customer Acquisition 1

Here are four strategies that will help you develop the right multichannel mix for your brand.

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2014 PRO Awards Winners

Article

Jun. 30 2014




FCB Chicago Takes Top Honors at 2014 PRO Awards Gala

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.

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2014 PRO Awards

Article

Jun. 16 2014




4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

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Sephora-595

Article

Jun. 11 2014




Sephora Heads to Australia with a Smart Marketing Strategy

A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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