Chief Marketer Network:
If you’re launching a new product into a category as saturated as dessert toppings, you better have a solid plan. That’s the thought behind a new line of ice cream toppings from Signature Brands,
May. 21 2013
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever. More...
May. 16 2013
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
May. 02 2013
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Apr. 23 2013
Apr. 04 2013
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...
Mar. 28 2013
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers More...
Mar. 27 2013
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to br More...