In-Store/POP
Breyers Toppings Marketed with $1 Million Campaign
If you’re launching a new product into a category as saturated as dessert toppings, you better have a solid plan. That’s the thought behind a new line of ice cream toppings from Signature Brands,
Article
May. 21 2013
Breyers Toppings Marketed with $1 Million Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever. More...
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
Apr. 23 2013
Article
Apr. 04 2013
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...
Article
Mar. 28 2013
Pepsi Talks About its New Bottle
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers More...
Article
Mar. 27 2013
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to br More...
Article
Mar. 25 2013
Peps’s New Bottle is Almost Human
Pepsi unveils next month this new single-serve bottle for its trademark portfolio marking the first packaging update in 16 years. The brand described More...
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